Buymed is Vietnam’s and Southeast Asia’s top healthtech company. We improve healthcare quality and access for practitioners, patients, and all other stakeholders (pharmaceutical producers, distributors, logistics providers, and pharmacists) in between by using transformational technology.
Job Description
- Base Performance Ads Set up: Set up and optimize base performance ads across various digital platforms such as Google Ads, Facebook Ads and other relevant channels
- Develop effective ad strategies and campaigns to drive leads and conversions for our retail health care and franchise apps
- Lead Generation: Implement lead generation strategies to attract and capture potential customers for our apps
- Utilize various digital marketing channels, including email marketing, social media, search engine marketing, and content marketing to generate high-quality leads
- Performance Tracking and Analysis: Monitor and analyze key performance indicators (KPIs) related to lead generation and campaign performance
- Utilize data analytics tools and platforms to gain insights into user behavior, campaign effectiveness, and overall digital performance
- Identify areas of improvement and provide data-driven recommendations to optimize performance
- Optimization and Conversion Rate Enhancement: Continuously optimize landing pages, ad creatives, and user journeys to improve conversion rates
- Conduct A/B testing, analyze results, and implement changes to enhance user experience and drive higher conversions
- Budget Management: Monitor and manage the digital advertising budget allocated to performance ads
- Optimize spending to maximize return on investment (ROI) and achievepre defined performance targets
- Collaboration and Reporting: Collaborate with cross-functional teams including marketing, design, and development to align digital performance strategies with overall business goals
- Prepare regular performance reports
Requirements
- Bachelor’s degree in marketing, digital media, or a related field
- Proven experience in digital marketing, performance advertising, and lead generation
- Strong knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, and other relevant
- channels
- Proficiency in data analysis tools and platforms (Google Analytics, Data Studio, e.g.,) to extract insights and track campaign performance
- Excellent analytical skills and ability to interpret complex data sets
- Experience in A/B testing, conversion rate optimization, and user experience (UX) optimization
- Strong project management
What we offer
- Performance & salary review twice per year
- Yearly performance bonus up to 2 months
- 15 days of annual leave
- Full package benefits for employees in accordance with Labor Law
- PVI Insurance
- Opportunities to be trained by professional co-workers
