Buymed is Vietnam’s and Southeast Asia’s top healthtech company. We improve healthcare quality and access for practitioners, patients, and all other stakeholders (pharmaceutical producers, distributors, logistics providers, and pharmacists) in between by using transformational technology.
Job Description
- Data Analysis and Insights: Utilize business intelligence (BI) tools and analytics platforms to analyze data related to marketing campaigns, customer behavior, and sales performance
- Extract meaningful insights from data sets to drive marketing strategies and decision-making
- Reporting and Dashboards: Develop and maintain reporting systems and dashboards using BI tools such as Google Analytics (GA) and other analytics platforms
- Create customized reports and visualizations that provide clear and actionable information to stakeholders
- Tracking Setup and Monitoring: Collaborate with the IT and development teams to set up and monitor tracking mechanisms for marketing campaigns, website performance, and user behavior
- Ensure accurate and reliable data collection to support data-driven decision making
- Performance Measurement: Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives
- Monitor and analyze KPIs regularly to identify areas of improvement and optimize marketing strategies accordingly
- Customer Segmentation and Targeting: Utilize data analysis techniques to segment customers based on various attributes such as demographics, behavior, and purchasing patterns
- Develop targeted marketing strategies and personalized messaging for different customer segments
- Market Research and Competitive Analysis: Conduct market research to identify market trends, competitive landscape, and customer preferences
- Analyze market data to support the development of marketing strategies and positioning of thuocsi.vn’s products and services
Requirements
- Bachelor’s degree in marketing, business analytics, data science, or a related field
- Proven experience in marketing analytics, business intelligence, and data analysis
- Proficiency in using BI tools such as Google Analytics, Tableau, Power BI, or similar platforms
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
- Experience in setting up tracking mechanisms, tagging, and data collection for digital marketing campaigns
- Knowledge of statistical analysis and data visualization techniques
- Familiarity with digital marketing channels, including SEO, SEM, social media…
What we offer
- Performance & salary review twice per year
- Yearly performance bonus up to 2 months
- 15 days of annual leave
- Full package benefits for employees in accordance with Labor Law
- PVI Insurance
- Opportunities to be trained by professional co-workers
